Lessons:

Persuasive Scoring Guide

 

Persuasive Bears wiki

Persuasive Bears slideshow (above)

 

BEARS:

B

Bandwagon:

Show that many people agree so the reader will want to also.

Examples:

Everyone is doing it.  Everyone agrees.  All my friends....  All doctors...

 

Basic Needs

 

Love, Health, Emotions, Convenience, etc.

 

Examples:

 

Think of how that will help me _______?

 

Imagine how safe we will be if ________.

 

 

 

E

Experts

What expert agrees with you?  Write a quote from that person. The person could be famous or and expert.

Example: Dr. I. C Cavity states that "Chewing gum cleans your teeth."

 

Emotive words

Choose words that call to feelings, especially to basic needs (health, safety, love).

Example: Allowing students to have cell phones will keep all children safe.

 

A

Anecdote:

 

Tell a brief experience that explains your idea or opinion.

Example: Once I fell while skateboarding and was able to call my dad for help with my cell phone.

 

R

Rhetorical Question:

 

Ask a question for an effect, not for an answer.

Example: Wouldn't you want your children safe?

 

Rule of Three:

 

Give three examples or ideas

 

Example: I called my dad who called the ambulance, drove to find me, and rode with me in the ambulance.

 

S

Statistics:

 

Provide numerical facts to prove your point.

Nine out of ten dentists agree that chewing sugarfree gum prevents cavities.

Over 73% of students own cell phones.

 

 

Strong Verbs:

 

Write strong verbs.

 

Example: Whenever you write, zap your reader with strong verbs. If you include vivid verbs, your reader will imagine the images you describe for them.